Woods and Nike, 27 years together end What mark should I engrave next?

Woods’ total sponsorship amount of $500 million since 1996, an amount more than four times the total prize money of the tournament, “Of course I will sign a new contract”

‘Golf Emperor’ Tiger Woods is smiling brightly just before teeing off in the final round of the PNC Championship, an event held in December last year. This tournament became the last tournament in which Woods wore Nike’s red shirt.

‘Golf Emperor’ Tiger Woods (49, USA) created numerous famous scenes while winning 82 games on the PGA Tour. Among them, the chip shot from the 16th hole (par 3) on the final day of the 2005 Masters major tournament can be called the ‘shot of a lifetime.’

Woods’ second shot from the rough was bent 90 degrees on the green and went downhill toward the hole. The ball stopped for a moment at the edge of the hole, revealed the Nike logo, and was sucked into the hole. Woods roared and won after a playoff. Nike used this broadcast video, which was like a scene from a movie, in an actual advertisement.

In this way, the fateful partnership between Woods and Nike has come to an end after 27 years. Woods announced the termination of his sponsorship contract through social media on the 9th. “I’ve been fortunate to work with one of the most iconic brands in the world,” Woods said. “I am grateful to Nike founder Phil Knight and employees who guided me,” he wrote. 메이저-토토사이트

Woods, who turned pro in 1996, signed a five-year, $40 million sponsorship contract, which was an unprecedented deal at the time. The size of his contract was increased to 5 years and $100 million in 2001 and to 8 years and $160 million in 2006. Woods and Nike extended their sponsorship contract for 10 years in 2013 for an estimated $200 million. Woods earned more than $500 million (approximately 657.8 billion won) through Nike’s sponsorship alone. This amount is more than four times the total prize money he has earned so far on the PGA Tour (USD 121 million, approximately KRW 159.2 billion). He was the face of Nike Golf and also launched a brand named ‘TW’, named after his initials.

Nike was with Woods even when he was going through difficult times. Even in 2009, when Woods was embroiled in an affair scandal and when he was unable to play due to various injuries, Nike was always on Woods’ side. However, Nike did not have much fun in the golf business. He withdrew from the equipment business, including golf clubs and golf balls, in 2016, leaving only the golf clothing division. Afterwards, Nike’s position in the golf market gradually decreased.

In the golf world, interest is focused on which company will sponsor Woods, who became a free agent (FA) for the first time in 27 years. “If you ask me if there will be a new chapter, I can say ‘of course there will be another chapter,’” Woods wrote on social media. Woods’ agent, Mark Steinberg, also said, “Woods is working on a new contract and there will be some exciting announcements.” 19가이드03