DraftKings Partners With WNBA As Official Sports Betting And Daily Fantasy Partner

DraftKings announced an important new partnership with the WNBA, making it an official sports betting and daily fantasy partner. Unveiled during the WNBA All-Star Game weekend, the collaboration marks a pivotal moment that reflects increased interest and participation in the sector in sports betting, especially in women’s sports.

The partnership allows DraftKings to leverage its league and group team intellectual property, offering enhanced marketing, revitalization, and hospitality opportunities at major league events, including the AT&T WNBA All-Star Game. DraftKings will also incorporate official WNBA data feeds to enrich the sports betting experience for fans.

The agreement builds on DraftKings’ existing relationship with the NBA, which was established in 2021, and leverages their platform to increase fan engagement through advanced sports betting and fantasy sports features. According to Matt Kalish, president of DraftKings North America, the partnership will “provide the most attractive WNBA content to DraftKings’ platform,” highlighting the company’s commitment to enhancing the experience for both customers and WNBA fans.

Lisa Leslie, a Naismith Basketball Hall of Famer and DraftKings talent ambassador, expressed her passion for collaboration. According to a press release released by DraftKings, Leslie said, “The WNBA is expanding its reach quickly, and DraftKings has an unrivalled ability to further create additional fan engagement.” She highlighted the potential of this partnership to significantly enhance the WNBA’s fan experience during a record season.

Increased media exposure and responsible gaming initiatives

In specific terms, DraftKings will increase media exposure on the WNBA’s digital and linear media platforms. One of the key features of this partnership is DraftKings’ role as a presentation partner for “WNBA Postseason Push,” a new content platform featuring league highlights, social integration, and probability updates focused on WNBA rankings during the final two weeks of the regular season.

The WNBA’s chief growth officer, Colie Edison, noted the importance of working with industry leaders like DraftKings to provide more ways to grow and expand the league and engage with fans’ favorite teams and players responsibly. “This opportunity for DraftKings to lean with us to support women’s sports will welcome more fans to the WNBA,” Edison added.

The partnership is also committed to encouraging responsible gaming. DraftKings and the WNBA are both active members of the American Game Association (“AGA”) and support AGA’s “Bet Responsibly with Game Plans” public service campaign. The initiative encourages responsible gaming practices, such as setting budgets and only betting with licensed operators.

In addition, the WNBA is a member of The Coalition for Responsible Sports Betting Advertising, which strives to ensure a responsible approach to sports betting advertising. This coalition reflects a shared commitment to integrity and accountability in the growing field of sports betting. 카지노사이트 모음