Pollard Banknote Limited Mcordo partnered with Premier Lotteries Island to update and optimize Lotto’s existing website, giving players faster, safer and stronger buying options, as well as improved user journeys. The award-winning digital solutions company, Mcodo, is part of Pollard Banknote’s brand of Pollard Digital Solutions (PDS), which includes all digital products.
The core goal of the new website was to improve the player experience across desktops and mobiles. This was achieved in part by upgrading the available entertainment options, namely user movement for draw-game instant winning games. Providing players with a secure and powerful trading experience was also a top priority.
Will Whitehead, commercial director of Emcodo, said, “Through the discovery workshop, Emcodo worked with PLI to enrich Lotto’s web and mobile sites.” “This reconstructed approach has provided PLI and customers with an intuitive user experience that makes ticket purchases more efficient and secure.”
The partnership with MCO enabled PLI to facilitate ticket purchases. Using Lotto’s new website and mobile products, Mcodo supported PLI with a smooth implementation of Irish bank payment acceptance (commonly known as BOIPA), a trading technology that facilitates fast and secure payments for players.
“PLI is committed to providing players with a special lottery experience,” said Steven Reed, head of digital products at PLI. “Our new website enhances the overall user experience while emphasizing player protection. Thanks to the support of Emcodo, we are confident that these new enhancements can provide an interesting next step to engage with our products in the digital realm.” 슬롯